Our Technology
As consumers, we can influence real change by making environmentally sustainable purchases – but we know that it can be hard to find products that deliver what they promise. That’s why we created PURWORLD – to empower you to take action with products you can trust.
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We make it simple to buy high-quality, reliable products that are produced using sustainable methods and materials. We are committed to creating products that you need, without negatively impacting the world we live on. We believe that you shouldn't have to choose between products that are either environmentally sustainable or high quality. The products we develop are both.
Photocatalysis
Micelles - Colloidal
PURWORLD'S range of non-toxic, environmentally safe photocatalytic formulations are designed to transform nearly any surface—from buildings to textiles to glass—into self-cleaning, air-purifying surfaces. An application of our photocatalytic solution breaks down organic pollutants, keeps surfaces clear of grime and mold, and purifies surrounding air for years.
When our formulations are applied to a surface, micro-cleaning particles (micelles) in the solution reduce surface tension, allowing our products to have a more thorough contact and better penetration of the soiled surface. These micro-cleaners then work to lift, encapsulate and suspend soils into the cleaning solution so they no longer adhere to the surface and are more easily removed.